Pragmatic Creative & Servant Leader
My achievements include overseeing product design at Atlassian in the Work Management portfolio, across Trello, Jira, and Confluence. At lululemon, I designed features resulting in an estimated incremental annualized revenue impact of $20+ million. I managed the design and development of a suite of electronic consent cloud products at Medidata Solutions. As employee number three at MasterClass, I helped take the startup from an idea through Series C on the way to being a $2.25 billion company.
Case Study: lululemon iOS App Checkout Redesign
Case Study: Medidata: Scaling an App by Adding a Configuration Service
Case Study: Designing & Building a Chatbot in 28 Hours
Case Study: Design Operations in the Innovation Space
Case Study: Dumpster Fire to Dream Team
Portfolio: Admissions Website
Portfolio: MasterClass Gift Cards
Rebrand: Sacred Heart Cathedral Preparatory
Portfolio: Vision Book
Portfolio: Fair Trade USA Annual Report
Areas of Expertise
Design Management
Product Design & Strategy
Brand Development
Marketing & Communications
Bringing Snacks
Recent Projects
Blog | 10 (hard-learned) lessons when designing for native mobile
Beekeeping, gardening, and house renovations are my pandemic-era projects.
My “Why?”
I love working with interesting people to design and build products the world needs now.
A few of my accomplishments…
As employee number three at MasterClass, helped take the startup from an idea with angel funding through Series C on its journey to being valued at $2.25 billion.
Designed a suite of electronic informed consent cloud products for clinical trials adopted by 18 of the worldʼs top 25 pharmaceutical companies at Medidata Solutions, decreasing the timeline for study and site set-up by 1200%.
Redesigned lululemon’s mobile checkout, resulting in an estimated incremental annualized revenue impact of $20+ million.
At California Pacific Medical Center, introduced creative project management best practices, a job ticketing system, and PDF workflow, expediting design time and lowering prepress costs while producing purpose-driven creative that won dozens of industry awards.
Led San Francisco’s oldest private college preparatory high school through the most intensive branding exercise since 1852; building consensus and generating excitement among diverse stakeholders; equipping the school with messaging, an identity guide, channel-specific content strategies, a responsive website, editorial calendars, inbound marketing tools; increasing tuition revenue by 16.66% in the first year.